Shoreline is a boutique jeweller based in Guelph & Dyers Bay, Ontario. The handcrafted jewelry takes inspiration from the landscapes of the Bruce Peninsula and it was important for this influence to be reflected in the logo as well. Simple iconography representing water and shore pair with sturdy yet rounded letterforms, a nod to the water-worn stones found on the shores of Georgian Bay.

ClientShorelineServicesBranding, Graphic Design

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