Wild Nellie is a micro coffee roaster serving an exclusive client list across the Niagara and Toronto regions. They strive for traceability in their sourcing, and quality in their brewing and tasting.

The identity takes its inspiration from the matriarch of the owners family. A woman with a strong will and adventurous spirit, these traits are reflected in the bold font and simple yet stylized illustration. Nautical elements hint at Nellie’s back story - a stow away on a ship who travelled across the north Atlantic before settling in Canada.