ABC Academy is a daycare provider with four centres throughout the GTA. Founded in 2007, we worked together on a rebrand of their identity in 2016. Starting with a logo that was both chic and charming - and flexible enough to work seamlessly across print and online materials - we created a new website, business cards, brochures, signage and in-centre materials. Our aim was to create a brand identity that stood out among a typically cute & cuddly (ie:bad) landscape of daycare logos.