Sweet Jesus is a restaurant franchise serving the most instagram friendly desserts in the land. We initially worked together on printed materials including a cake-box design and in-store printed menus, then as their locations expanded, we created a more flexible digital menu system. We created a paper cut-out inspired world that showcased their products in a whimsical style. While the aim was to be more functional, it was also important to go beyond the status quo of a typical grid-heavy digital menu.